For brands
Creator partnerships, run properly.
You send a short brief. We research and shortlist creators for it, approach them, agree deliverables and terms, coordinate the campaign and report on what it produced.
For brands
You focus on the product. We handle the partnership.
Finding creators is easy. Finding creators who genuinely suit your product, your audience and your objective — and then running the partnership properly — is the hard part. That is the part we take on.
Doing it internally
- Research creators
- Find contact details
- Send outreach
- Chase follow-ups
- Negotiate pricing
- Write and send briefs
- Track deadlines
- Review content
- Manage communication
- Pull the results together
Ten jobs, spread across people who already have a roadmap to ship.
Working with Origin Solutions
One brief. One point of contact. We coordinate the rest.
- Creators chosen for your product and audience
- Far less internal workload
- One point of contact throughout
- Outreach and negotiation handled
- Structured briefs and clear timelines
- A predictable path from brief to launch
What we do
Everything between the brief and the partnership.
Four stages, one point of contact. You approve the direction; we do the work that usually eats a marketing team’s week.
Creator discovery & matching
We start with your customer, not follower counts. Creators are shortlisted on audience fit, niche, content quality, platform, geography and how naturally your product fits what they already make.
- Audience fit
- Niche & platform
- Content quality
- Brand alignment
Outreach & negotiation
We approach creators, explain the opportunity properly and handle availability, pricing, deliverables and usage terms. You never chase creators or manage dozens of parallel conversations.
- Outreach
- Availability
- Pricing & terms
- Usage rights
Partnership management
Once both sides want to work together, we keep it organised: briefs, timelines, deliverables, approvals and posting schedules in one place, with one point of contact for everyone involved.
- Briefs
- Timelines
- Approvals
- Scheduling
Performance & follow-up
After launch we collect what the campaign actually produced — reach, views, engagement, clicks and, where tracking allows, conversions — and turn it into decisions for the next collaboration.
- Reach & views
- Engagement
- Clicks
- Learnings
How it works
From brief to live campaign in five steps
- 01
Tell us what you're looking for
Your product, your audience, the market, the objective, the platforms you care about and a rough budget. A short brief is enough to begin.
- 02
We find the right creators
We research and evaluate creators specifically for that brief, then share a shortlist with the reasoning behind each name.
- 03
We build the partnership
We approach the creators, present the opportunity and agree deliverables, timings and terms that work for both sides.
- 04
We manage the collaboration
Briefs, communication, approvals and deadlines stay organised, so the campaign moves without anyone having to chase.
- 05
We review the results
Once the content is live we look at what it produced and what it tells us — so the next collaboration starts from evidence.
Our approach
How we think about creator partnerships
We’re a new agency, and we’d rather be judged on how we work than on numbers we haven’t earned yet. This is the standard we hold ourselves to on every brief.
Relevance over reach
A large following means little if the wrong people are watching. We start from the customer you want, then work outwards.
Fit before follower count
Selection begins with your target customer and the creator's actual audience — not vanity metrics on a media kit.
Human partnerships
Creator marketing doesn't work as mass outreach. Every conversation is deliberate, and creators are treated as partners.
One point of contact
We sit between the brand and the creator so neither side has to manage a scattered thread of messages.
Built around the brief
We don't force campaigns into a fixed roster. Creators are sourced for what each brand actually needs, brief by brief.
Specialised positioning
We focus on AI, automation and productivity software, so we understand the products and the audiences that buy them.
FAQ
The things brands and creators actually ask.
It depends entirely on the campaign. Some briefs suit a small number of highly specialised creators with an engaged niche audience; others suit larger channels with broader reach. We shortlist based on the brief rather than a fixed list of names.
We research and evaluate creators for each individual brief, looking at audience, content, geography, niche and how naturally your product fits what they already publish. We don't claim a huge proprietary database — creators are sourced for your campaign.
YouTube, TikTok, Instagram, LinkedIn, podcasts and newsletters. Which ones we recommend depends on where your customers actually spend attention and what the campaign needs to achieve.
Yes. Creators can submit their profile and interests so we can consider them for suitable briefs. Submitting information doesn't guarantee a partnership, and we don't represent or manage creators.
It depends on scope, the creators involved, the deliverables and the objective. Send us a short brief with your approximate budget and we'll come back with a realistic view of what's achievable.
That's our focus, and it's where our research and judgement are strongest — particularly brands targeting the UK market. If you're in an adjacent technology category, get in touch and we'll tell you honestly whether we're the right fit.
Next step
Ready to find the right creators for your brand?
Tell us what you’re building, who you want to reach and what the campaign needs to achieve. We’ll take it from there.
contact@originsolutions.se · Working with brands targeting the UK