Creator partnerships for modern software brands
Creator partnerships,
handled end to end.
We help AI, automation and productivity brands find creators their customers already trust — then handle the outreach, the terms and the coordination, from first contact to campaign delivery.
Current focus
AI, automation and productivity SaaS brands building an audience in the United Kingdom.
How we work
One brief. One point of contact. We coordinate the rest.
Creators are sourced for your campaign — not pulled from a fixed roster.
Two sides, one process
Where do you come in?
For brands
You need creators your customers already trust.
Send a short brief. We research and shortlist creators for it, handle outreach and terms, then run the collaboration to launch.
- Creator discovery
- Outreach & terms
- Campaign management
- Reporting
For creators
You want briefs that actually suit your audience.
Share your profile and the brands you want to work with. When a brief lines up, we come to you with the full details up front.
- Relevant briefs only
- Clear written terms
- Organised briefs
- One contact
What we do
Everything between the brief and the partnership.
Four stages, one point of contact. You approve the direction; we do the work that usually eats a marketing team’s week.
Creator discovery & matching
We start with your customer, not follower counts. Creators are shortlisted on audience fit, niche, content quality, platform, geography and how naturally your product fits what they already make.
- Audience fit
- Niche & platform
- Content quality
- Brand alignment
Outreach & negotiation
We approach creators, explain the opportunity properly and handle availability, pricing, deliverables and usage terms. You never chase creators or manage dozens of parallel conversations.
- Outreach
- Availability
- Pricing & terms
- Usage rights
Partnership management
Once both sides want to work together, we keep it organised: briefs, timelines, deliverables, approvals and posting schedules in one place, with one point of contact for everyone involved.
- Briefs
- Timelines
- Approvals
- Scheduling
Performance & follow-up
After launch we collect what the campaign actually produced — reach, views, engagement, clicks and, where tracking allows, conversions — and turn it into decisions for the next collaboration.
- Reach & views
- Engagement
- Clicks
- Learnings
The process
From brief to live campaign
- 01
Brief
Product, audience, market, objective, budget
- 02
Shortlist
Creators researched and matched to the brief
- 03
Terms
Deliverables, timings and usage agreed in writing
- 04
Live
Briefs, approvals and deadlines coordinated
- 05
Review
What it produced, and what it tells us next
Our approach
How we think about creator partnerships
We’re a new agency, and we’d rather be judged on how we work than on numbers we haven’t earned yet. This is the standard we hold ourselves to on every brief.
Relevance over reach
A large following means little if the wrong people are watching. We start from the customer you want, then work outwards.
Fit before follower count
Selection begins with your target customer and the creator's actual audience — not vanity metrics on a media kit.
Human partnerships
Creator marketing doesn't work as mass outreach. Every conversation is deliberate, and creators are treated as partners.
One point of contact
We sit between the brand and the creator so neither side has to manage a scattered thread of messages.
Built around the brief
We don't force campaigns into a fixed roster. Creators are sourced for what each brand actually needs, brief by brief.
Specialised positioning
We focus on AI, automation and productivity software, so we understand the products and the audiences that buy them.
Next step
Ready to find the right creators for your brand?
Tell us what you’re building, who you want to reach and what the campaign needs to achieve. We’ll take it from there.
contact@originsolutions.se · Working with brands targeting the UK